May 8, 2018, Raipur

Ambuja Cements Ltd, part of the global conglomerate LafargeHolcim and one of the
leading cement manufacturers in India, today launched an innovative green building offering–
Ambuja Plus Cool Walls – for Individual Home Builders (IHBs) in Raipur.
The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5° C
temperature difference indoors; no matter how hot or cold the external temperature is; thus
saving energy. This greener alternative made of aerated autoclaved concrete blocks is also
stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement
manufacturer has offered a masonry solution addressing the needs of the diverse and unorganised
IHB segment.

Commenting on the launch of this advanced offering, Ambuja Cement MD & CEO Ajay
Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we
have always endeavoured to develop an array of eco-friendly products to ensure a healthier,
cleaner and greener tomorrow; supporting India‟s efforts to become a green nation. Ambuja
Plus Cool Walls reinforces our strong commitment towards introducing products that deliver
high strength and performance while strongly integrating sustainability traits.”

“The product gives multiple benefits of superior strength and durability as well as ensures
ambient temperature in the house. We are confident that this new product will provide further
impetus to our Group‟s vision,” added Mr Kapur.

The launch in Raipur follows an excellence response in Gujarat, Punjab and Himachal Pradesh
where it was unveiled last year.

Whilst the B2B segments have over the years gradually advanced with more efficient building
solutions afforded by concrete blocks and fly ash bricks, the IHB segment that drives 70% of the
construction demand annually still strongly considers the brick masonry work as the mainstay of
a home building process, which negatively impacts the environment, as it uses fertile topsoil.
With Raipur weather is characterised with a tropical wet and dry climate, and the summer
months sometimes recording as high as 48 degree celsius, the Ambuja Plus Cool Walls will
prevent the heat from entering into the walls. The product enhances the life of house paint and
will not have efflorescence which is a very common phenomenon with brick wall.

Ambuja Cement’s Technical Services Head Umesh Soni said, “Developed by Ambuja‟s inhouse
team, Ambuja Plus Cool Walls is a cleaner and greener offering to the home builders‟
community. At a time when „global warming‟ is becoming a major concern for emerging
economies like India, the product is equipped with „Heat Barrier Technology‟, an innovative
green building property that provides thermal insulation.”
Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heatresistant
concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby
saving huge quantities of water during the construction process; and also reduces the hassles
faced by the consumer.

Ambuja Cement has notched up a 5.5 times water positive status, the highest-ever in the industry
in India. This means our operations have preserved and given back 5.5 times more water than we
have withdrawn from Mother Earth.

Ambuja Cement’s focused efforts on sustainability have been continuously recognised. Recently
the company has been ranked at No.2 in the world in the latest sector research report by the
internationally renowned, non-profit organization, the Carbon Disclosure Project (CDP). The
report outlined the companies that are best prepared for the low-carbon transition. Last year,
Ambuja Cement was ranked at No. 7 at the Global Dow Jones Sustainability Index (DJSI) that
recognises sustainable business practices. Prior to that, Ambuja Cement bagged six awards – an
‘Outstanding Accomplishment for Corporate Excellence’ award while the rest for ‘Domain
Excellence’ in environment management and corporate social responsibility – from the apex
body Confederation of Indian Industry (CII).

About Ambuja Cement
Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading
cement companies in the Indian cement industry. Operating for over 30 years, Ambuja has
proved to be the best cement for construction and the best cement manufacturing company in
India with its uniquely sustainable development projects. Its environment friendly initiatives have
played a key role in India‟s efforts to become a green state. The sustainable constructions and
renewable energy projects undertaken by it have a lion‟s share in creating a blueprint for
sustainable development in India‟s bright future. Currently, Ambuja has a cement capacity of
29.65 million tonnes with five integrated cement manufacturing plants and eight cement grinding
units across the country


Share :