• Enhanced cooperation in service and replacement parts distribution for bicycles and eBikes
  • Bosch eBike Systems and MAGURA strengthen service range to the European markets
  • Joint venture to be called MAGURA Bosch Parts & Services GmbH & Co. KG


Reutlingen/Bad Urach – Bosch eBike Systems and MAGURA announced closer cooperation in service and replacement parts distribution today. Bosch eBike Systems is taking a 50% stake in MAGURA Bike Parts, a subsidiary of MAGURA. The new joint venture will operate in future under the name MAGURA Bosch Parts & Services GmbH & Co. KG. The merger is subject to the approval of the relevant antitrust authorities. Both parties have agreed not to disclose financial details.

“Providing specialist bicycle retailers with an excellent service is an important part of the Bosch eBike Systems business model. In recent years we have already had an important partner in MAGURA Bike Parts. The joint venture is the next step in strategically strengthening and expanding our services to the main eBike markets in Europe in the long term,” explains Armin Harttig, Head of Sales and Service at Bosch eBike Systems.

Fabian Auch, a partner in MAGURA, adds: “The joint venture is the logical continuation of many years of cooperation with Bosch eBike Systems. In this way we can make even better use of synergies for the bicycle and eBike growth markets, in order to not only meet current and future market demands but to push ahead with innovations and further expand and develop our current service business in the long term.”

The business of MAGURA Bosch Parts & Services GmbH & Co. KG will continue to provide dealer assistance as well as the distribution of replacement parts for MAGURA products, components of Bosch eBike Systems and third-party products in the bicycle and motorcycle industry. The headquarters of the joint venture, which currently has some 90 employees, is in Bad Urach.

About Bosch eBike Systems

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 70 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About MAGURA Bike Parts

Headquartered in Bad Urach, MAGURA Bike Parts GmbH& Co. KG is a 100% subsidiary of MAGURA Gustav Magenwirth GmbH & Co. KG. MAGURA Bike Parts has specialized in the distribution and service of MAGURA premium components since its founding in 1999. This developed into a Europe-wide distribution network with extensive market access to more than 20,000 bicycle dealerships. For the past several years, MAGURA Bike Parts has been a service partner of Bosch eBike Systems, thus becoming an established name in e-mobility. With a broad-based sales, marketing and service team, MAGURA Bike Parts guarantees professional brand identity and product distribution. Increasingly many brands are taking advantages of MAGURA Bike Parts´ specialized expertise in the distribution of high-quality components, especially in the area of e-mobility. MAGURA Bike Parts portfolio of partner brands currently includes Bosch eBike Systems, Miche, Miranda, COBI.Bike, Liqui Moly, Busch & Müller and Supernova.


MAGURA Gustav Magenwirth GmbH & Co. KG is a leading specialist in hydraulics, mechanics and plastics technology, providing not only innovations but also maximum safety and exemplary quality – for more than 125 years. Roughly 600 employees in Europe, Asia and the USA develop, produce and market high-tech components for all kinds of two-wheelers, such as bicycles, mountain bikes, e-bikes and motorcycles, all of which guarantee outstanding durability, maximum safety standards and pure riding joy. In addition to development and production, MAGURA offers a worldwide logistics and repair service for its own products and as a system partner for external customers. As a family business in its fourth generation, MAGURA continues to fulfil its responsibility to promote and advance new mobility trends with know-how.

For more information please visit www.magura.com

The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 460 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At nearly 130 locations across the globe, Bosch employs some 68,700 associates in research and development.

Additional information is available online at www.bosch.comwww.iot.bosch.comwww.bosch-press.comwww.twitter.com/BoschPresse.

Media Contacts : Tamara Winograd. Ph no : +49 7121 35-39464   Email : Tamara.Winograd@de.bosch.com


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