May 15, 2018
Wins in the Healthcare category and Best Campaign – Asia-Pacific
Third global win for the Back to Work campaign for Medela, after SABRE and ICCO
Burson Cohn & Wolfe (Genesis Burson-Marsteller), a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, won two awards at the coveted PRWeek Global Awards 2018 held in London last evening. These were for the Healthcare category as well as Best Campaign – Asia-Pacific. The awards were for its campaign Back to Work for Medela India.
The PRWeek Global Awards is the third global win that this campaign has won for the firm, after winning World’s Best Campaign – Healthcare at the ICCO Global Awards and ranking 9th among the Top 40 campaigns at the Global SABRE Awards. The campaign has also won awards at the Asia-Pacific and India levels.
Commenting on the win, Emilie Moulard – Managing Director, Medela India said “The PRWeek Global Awards are one of most coveted awards, and we are extremely proud and happy on our win for the Back to Work campaign. At Medela, we strongly believe that mother’s milk is the first and best nutrition for the child and therefore we actively advocate the uptake of breastfeeding among mothers. The Back to Work campaign is at the centre of both our vision and mission of supporting new mothers through their breastfeeding journey. Winning an award for this campaign gives us great pride. We are grateful to the honourable jury for recognising our initiatives in encouraging and enabling mothers to take the breastfeeding decision.”
Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller, said “The creativity and result-orientation that our teams bring to their work is visible in the accolades that we have received at the PRWeek Global Awards. The Back to Work campaign gave our team an opportunity to be more for our client by pushing boundaries and finding a uniquely creative solution for the ask. It has won several awards for us last year and we are delighted that it continues to shine for the difference it made for the client. We thank the jury for the recognition and Medela for their continued support and faith in our work and expertise.”
The PRWeek Global Awards shine a spotlight on communicators and agencies and their work from across the world as they define cutting-edge thinking and drive the public relations and communications industry forward.
About Burson Cohn & Wolfe (Genesis Burson-Marsteller):
Burson Cohn & Wolfe (Genesis Burson-Marsteller) has mirrored the journey of India’s public relations and public affairs landscape. For 25 years we have been pushing the boundaries of communications and setting benchmarks with our imagination, creativity and agility to Be More—for our clients, teams, industry and community.
We are a leading public relations and public affairs firm that delivers integrated communications services to some of the best global and Indian companies. Our focus is on creating a real measurable impact on client businesses through evidence-based, ideas-driven and result oriented campaigns. Our network across South Asia includes wholly owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Media contact: Sneha Misra I Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Phone: +91 8375881749 I Email: sneha.misra@bm.com
