Mumbai: 5th June, 2018

World Environment Day – 2018 is going to be special as India is
hosting global celebrations of the event today. To commemorate the occasion, Reliance
Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed
by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for
Earth’.

The idea is to nudge people to switch to fashion that not only enhances aesthetics but also
help conserve the environment and our planet.

During the launch of R|Elan™, at the IMG Reliance’s Lakme Fashion Week in January 2018,
RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC.
Those have since been processed, recycled and converted into R|Elan™ GreenGold fabrics
– one of the greenest fabrics using which Anita Dongre has designed and created the
elegant ‘The Earth Tee’.

This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG
Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement and spot ‘The Earth Tee’
initiatives.

RIL a leader in sustainable business development is focusing on promoting the concept of
Circular Economy. Earlier this year, at the Lakmé Fashion Week, incidentally – at the same
time that R|Elan™ fabrics was launched with Anita Dongre as a design partner – RIL’s
R|Elan has launched ‘Fashion for Earth’ an ongoing program to drive awareness pertaining
to sustainable fabrics, fashion & living.

The Earth Tee is the latest initiatives from this program to commemorate the ‘World
Environment Day’.

“Reliance is committed to ensure environmentally sustainable and responsible operations
to achieve highest standards of excellence. The ‘Fashion for Earth’ is our endeavour to
make people participate in our efforts to conserve environment and the planet. The Earth
Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible
fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as

we decided to jointly promote The Earth Tee with Anita Dongre and Lakmé Fashion Week
as partners”, a RIL spokesperson said.

Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles
in India, recycling 2.2 billion PET bottles a year.

The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of
greenhouse gases, and cuts down on water usage as well. The fabric is made from predyed
fibres that doesn’t require much water. Whatever little water is required, 90% of it is
recycled.

RIL is the only company in the world that has built a complete circle – right from creation of
PET Resin for bottles, and collection of discarded bottles to converting them to Recron
GreenGold eco-friendly polyester fibre, which in turn is converted to R|Elan GreenGold
fabric for the manufacture of high-fashion apparels.

About Reliance Industries Limited (RIL)
RIL is India’s largest private sector company, with a consolidated turnover of INR 430,731 crore ($
66.1 billion), cash profit of INR 56,034 crore ($ 8.6 billion), and net profit of INR 36,075 crore ($ 5.5
billion) for the year ended March 31, 2018.

RIL is the first private sector company from India to feature in Fortune’s Global 500 list of ‘World’s
Largest Corporations’ – currently ranking 203rd in terms of revenues, and 110th in terms of profits.
The company stands 106th in the ‘Forbes Global 2000’ rankings for 2017 – the top-most among
Indian companies.

It ranks amongst LinkedIn’s ‘Top Companies Where India Wants to Work Now’ (2018).
RIL’s activities span hydrocarbon exploration and production, petroleum refining and marketing,
petrochemicals, retail and 4G digital services.

Key Contacts:
Reliance Industries Limited
Tushar Pania
Mobile +91-9820088536
E-Mail: Tushar.pania@ril.com

 

 

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