June 10, 2017

“The Future of Urbanization: Identifying and understanding the future urban landscape”, is an extensive and detail-orientated report decoding the future of cities across the globe. The brief focuses on the opportunities and challenges arising as a result of the rapid urbanization currently occurring. Through the use of city economic, demographic and income data, consumer surveys and analysis the report provides clear and actionable insight into the future of urban markets.

Cities will increasingly become engines of growth as urbanization continues at a fast rate; the proportion of the global population living in urban areas will reach 60% by 2025. However, as the urban population rises some cities will experience population declines; surprisingly some rapidly shrinking cities are capitals and other large cities of major economic importance within their home countries.

Urbanization also goes beyond population growth; productivity tends to go up in urban areas that attract more qualified workers consequently pushing up wages and prices. Rising income levels fuel the demand for consumer goods and financial services products.

Cities have disproportionately large ecological footprints, urban dwellers typically consume more than their rural counterparts and while this provides opportunities for businesses it also places pressure on the world’s natural resources. Sustainability and efficiency of cities in the future will become a key focus, and the use of smart technologies is allowing local governmental bodies to achieve this.

The world’s most populous cities will change by 2025 and the three most populous cities will have different needs, but various segments of opportunities. Many of the world’s largest cities will be located in the developing world; foreign brands must understand the cultural context to successfully target the new urban consumers.

Content of the Report

  • Table of Contents
  • Executive Summary
  • Introduction
  • Methodology
  • The urban landscape, 2015-25
  • The future of urbanization
  • Urban growth accelerates
  • Sustainability of urbanization and smart cities
  • Productivity and living standards improve
  • Uptake of financial services products
  • New consumers in emerging markets
  • Consumers in developed markets
  • Cities of opportunity: Tokyo, Japan
  • Cities of opportunity: Chongqing, China
  • Cities of opportunity: Karachi, Pakistan
  • Debunking urbanization myths
  • Urban population losses
  • Recession as a drag on population
  • Demographic decline in Europe
  • Europe’s shrinking cities
  • Young populations in small and medium-sized cities
  • The potential of small and medium-sized cities
  • Evolving performance of small and medium-sized cities
  • Shifting population growth patterns
  • Conclusions
  • Appendix


Key benefits of buying this profile include:

  • Urbanization is a fast occurring trend; notably the developing world is becoming ever more urbanized.
  • Understanding the opportunities in these large, complex and discrete markets will provide huge growth opportunities.
  • This report gives in-depth analysis regarding the current and future trends influencing urban areas across the globe, and the opportunities within them across the major consumer-facing sectors.

About GlobalData

GlobalData is a leading provider of global business intelligence including market, competitor, and product and customer information. It provides in-depth research, analysis, data and forecasts through a range of interactive online databases, reports and management briefings. GlobalData has a large team of experienced research and analysis, consulting, and marketing experts. It has a global presence, including key offices in the US, Europe and Asia. The group has over 50 years of experience of delivering market intelligence data and analysis and a highly experienced senior management team.
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