05 Jun 2018

Well  Being Out of Waste Initiative covers 77 lakh people in the country

ITC Ltd, a frontrunner in  Solid Waste Management in India, made a pledge on the occasion of the World  Environment Day celebrations in New Delhi that over the next decade, going beyond its Extended  Producer Responsibility, it will deploy superior solutions so that 100% of its  product packaging will be reusable, recyclable or compostable. ITC also  reiterated that it is committed to scale up its solid waste  management programmes and sustain its leadership position as a Solid Waste  Recycling Positive Company. Mr. Nakul Anand, Executive Director of ITC Ltd,  made the pledge on behalf of ITC in the august presence of the Hon’ble Prime  Minister Shri Narendra Modi.

ITC’s flagship initiative  “Wellbeing Out of Waste” covers over 77 lakh people in the country as on this  World Environment Day. ITC’s initiatives in solid waste management of which  plastic waste management is a significant component, aim at providing a 360-degree  solutions framework to address the critical issue of waste management through packaging  optimization, resource conservation, recycling of waste generated in its  operations, source segregation, collection, reuse and recycling. Already over 99% of waste generated in ITC’s operations is  recycled. ITC’s holistic solid waste  management initiatives today extend to 10 states across the country, covering  cities, towns, villages and temples.

In a true spirit of  public-private-people partnership, ITC’s waste management models including the  flagship initiative Wellbeing Out of Waste, encompass community awareness,  segregation, promotion of recycling and reuse through capacity building and  development of social entrepreneurship.  100% dry waste including plastic waste is sent  for recycling.

Commenting on ITC’s initiatives, Mr. Sanjiv Puri, Managing  Director of ITC Ltd, said, “The problem of solid waste management is one of  epic proportions and requires each organ of the society and more so,  enterprises that are large economic organs of the society, to make a meaningful  contribution. We in ITC are extremely committed through our initiative of  Wellbeing out of Waste (WOW), which focuses on providing an end-to-end  sustainable and a scalable solution spanning the entire value chain right from awareness,  segregation, collection and promotion, reuse or recycle of solid waste. The  benefits of these are already available to 77 lakh citizens of the country and  over time, we are going to scale this up and enhance our contribution to the  Hon’ble Prime Minister’s Vision of Swachh Bharat.”

“As a Company which is carbon positive, water positive  and solid waste recycling positive for over a decade, ITC is committed to  shaping a secure, sustainable and inclusive future through superior Triple  Bottom Line performance,” he added.

Other than the Wellbeing Out  of Waste (WOW) programmes that is operational in cities and large towns, ITC  has initiated a number of community-managed projects in villages and towns to  address the issue of waste management. Under ITC’s Green Temple initiative, three of Tamil Nadu’s eminent temples are turning  their premises into zero garbage zones by recycling the organic waste from daily offerings – benefitting  both the temples and their neighbourhoods with cleaner and healthier surroundings.

From the Rashtrapati Bhavan estate to the colonies of  the national capital, WOW’s mantra of household level waste segregation, composting  and recycling is rapidly gaining ground. ITC is also collaborating with the  municipal corporations of Delhi, Hyderabad, Bengaluru, Saharanpur, Muzaffarpur,  among others to ensure cleaner and greener cities.

WOW works by building  partnerships, giving each stakeholder including rag-pickers and waste workers a  role and responsibility and leveraging their capabilities as productively as  possible. It optimises resources – using existing infrastructure where  available and creating new where required. Designed to be a viable business  model, it creates value for all players and generates employment, boosts  incomes and supports livelihoods for economically backward groups. The  stakeholders involved are households, waste workers, urban local  bodies/municipal corporations.


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