June 26, 2017


“Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care”, explores the latest consumer and innovation trends in pet food and pet care.

Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners’ lifestyles, consumption habits and preferences influence the products they choose for their pets.


  • Two thirds of consumers globally owned a pet in 2016, up from 60% in 2014.
  • Pet owners are more experimental when choosing new pet food products than pet care products.
  • Almost half of pet owners globally are highly attentive to the ingredients in products they buy for their pets.

Content of the Report

  • Introduction
  • Innovation Trends in Pet Products
  • Humanized Habits
  • Fresh Perspectives
  • #CleanPets
  • Pampered Pets
  • The Future
  • Appendix

Key benefits of buying this profile include:

  • Explore four key innovation trends in pet products, covering new routes to humanization and premiumization in the category.
  • Identify how pet product brands can use innovation to address key “human” trends that are impacting what pet owners want for their pets, including health and sensory perspectives.
  • Learn what is driving pet owners’ behavior using GlobalData’s latest consumer research to inform marketing and new product development decisions.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development in the pet products space.

About GlobalData

GlobalData is a leading provider of global business intelligence including market, competitor, and product and customer information. It provides in-depth research, analysis, data and forecasts through a range of interactive online databases, reports and management briefings. GlobalData has a large team of experienced research and analysis, consulting, and marketing experts. It has a global presence, including key offices in the US, Europe and Asia. The group has over 50 years of experience of delivering market intelligence data and analysis and a highly experienced senior management team.
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This report is available at www.marketsandreports.com

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