(Oxnard, CA)— Keystone Business Advisors recently announced that Oxnard-based Survivor Industries, a manufacturer of emergency food and water supplies as well as other emergency items for over 35 years has been acquired by SOS Food Labs, Inc.  SOS is a strategic buyer headquartered in Florida, who now has a share of the West Coast market with the acquisition.  Survivor Industries engaged Mark Richard of Keystone Business Advisors to represent them in the transaction.

“The process of selling our business was not something that I ever focused on or really knew anything about.  It takes all my energy just to manage the everyday operations!” said Linda Wallace, president of Survivor Industries.  “Mark led me through the transaction process step by step, and he was able to refer me to a top-notch team of professional advisors, who all worked together to get the deal done, despite some obstacles that I never thought we would have to face.  As the coordinator of the entire team effort, Mark was truly a great resource for me.”

“All deals have challenges, but this one had more than its share!  We were working with a buyer from across the country that was supported by a small private equity group, and they each had some unique demands for the transaction.  Part of my role was to come up with creative solutions as well as manage expectations of both parties in bringing them together to complete the transaction,” said Mark Richard from Keystone.

Survivor Industries manufactures MAINSTAY® ready-to-eat food bars as well as MAINSTAY® pre-packaged drinking water which have a shelf life of 5 years.  MAINSTAY® products are Kosher and Halal.  With manufacturing, assembly and distribution all under one roof, they have the capability to produce in large quantities and to meet customers’ needs in a timely manner.  They offer food and water packages in bulk and also in pre-assembled kits that will support from (1) person for up to three days to as many as (10) people in a group or large family.

About Survivor Industries:

Survivor Industries, Inc. has been at the forefront of the emergency preparedness field since the company’s inception in September 1983.  Its founder, Howard Wallace, began the company from his experience and expertise while working with both private and governmental agencies over a 25 year period. Survivor Industries has developed with the welcomed assistance of accredited professionals and actual survivalists. The goal is the ability to sustain individuals or groups of people who may be cut off from support services for whatever reason, and who must rely on themselves and the materials around them until outside help arrives, or until they are able to better their situation. Being partially responsible for developing the emergency response business, Survivor Industries has evolved at this time into a company with a cadre of representatives located throughout the United States and in thirteen other countries.

About Keystone Business Advisors:

Keystone Business Advisors is a full-service business sales and acquisitions advisory firm.  Whether it is a buyer or a seller, their team will guide them through the entire process. Keystone specializes in representing owners with small to medium-sized businesses with annual revenues up to $50 million. They have experience in most industries, including manufacturing, wholesale/distribution, service, internet-related, software, contractor-related, professional practices, and healthcare. Their services range from pre-sale planning and providing a broker’s opinion of value to representing owners through the entire business sale process to keep things moving forward in an orderly manner to ensure that sensitive information is protected, uncertainty is avoided, and the best price is achieved.

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Media Contact:

Dave Richards

Westlake Village, CA 91362

Telephone: (800) 978-0550

Email: dave@keystonebusinessadvisors.com

Website: www.keystonebusinessadvisors.com

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