Tata Power, India’s largest integrated power utility has always been committed towards empowering the lives of underprivileged communities in an effective and sustainable way. Recognising this effort, the company was bestowed with two Gold Awards and one Silver Award at the recently held 9th ACEF Asian Leaders Forum and Awards, 2020 for ‘Excellence in CSR’ and ‘Excellence in Branding & Marketing’.

The company received two golds for ‘Excellence in CSR’ for its ‘Adhikar Champion’ and ‘SaheliWorld’ initiatives across two categories i.e. for Ethical Business Practices Awards and Social Impact Awards under the ‘Best Employee Volunteer Program’ and ‘Best Corporate – Community Partnership’ sub-categories respectively. Tata Power has also bagged a Silver Award for its ‘Switch off to Switch on – Season 2’ campaign under the ‘Most admired Not for Profit Marketing’ category.

The Adhikaar programme is an interlinked socio-economic and scheme-based initiative that aims to inform, enable and empower marginalised communities. The programme also involves self-help groups (SHGs). Whereas, SaheliWorld is an online platform which aims to showcase handmade products made by rural artisans by providing them with employable skills and employment opportunities. ‘Switch off to Switch on’ is an initiative to create nationwide awareness about the importance of responsible energy consumption and conservation.

Speaking on this achievement, Mr. Praveer Sinha, CEO and Managing Director, Tata Power, said, “It is an honour to be recognised by ACEF Asian Leadership Awards for our initiatives and commitment which made a difference to the lives of people and the industry by empowering them in every possible way. This recognition will inspire us to raise the bar and enhance the lives of more and more people in future.”

Founded in 2012-13, the ACEF program is organised by a team of professionals from India, Srilanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Srilanka. Our programs are focused on Customer Engagement Actiities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), HR and are planned for India, Srilanka, GCC Continent and Asia Pacific Regions.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed/ managed capacity of 12,742 MW. A pioneer in the field, it has a presence across the entire power value chain – generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With nearly 2.6GW of renewable energy assets in solar and wind accounting for 30% of the company’s portfolio, Tata Power is a leader in clean energy generation. In line with the company’s view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; ‘Tata Power Ajmer Distribution Ltd.’ with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; ‘Powerlinks Transmission Ltd.’ with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; ‘Maithon Power Ltd.’ with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. On 1st June, 2020, Tata Power has formally commenced its Joint Venture with Govt of Odisha for distribution and retail supply of electricity in Odisha’s five circles consisting of Bhubaneshwar, Cuttack, Puri, Paradeep and Dhenekal. Tata Power holds 51 percent equity with management control in TP Central Odisha Distribution Limited.

With its 105 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to ‘lighting up lives’ for generations to come. Visit us at: www.tatapower.com

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