India, April 01, 2019– Encouraging holistic development among children, one of the leading imaging organisations, Canon India, embarked a new chapter of its CSR initiative- ‘Learning Beyond Books’. Aimed at bringing alive the nuances of the communications industry, the new chapter of ‘Learning Beyond Books’ will be focused on encouraging children to explore career opportunities in media and communications industry. The first phase of the campaign commenced today as Canon partnered with RED FM, one of the largest radio networks of the country and facilitated an engaging session for the children of Faridabad SOS village at the RED FM office in Noida. In sync with its commitment to having a proliferating India, the company  has been supporting the education and overall development of children from SOS villages across India.

“Experiencing is learning in truest form”, the Learning Beyond Books initiative by the organization believes in the power of experience. Adhering by this, the RED FM employees and Canonites collaboratively engaged with the children through exciting activities during the visit. The children were welcomed at the RED FM office with a special flashmob organized by the employees on the ‘RED FM theme’ song.  An interactive session between the kids and the radio jockeys (RJs) was also conducted wherein the RJs educated the children around radio journalism as a profession, and shared interesting anecdotes from their career. Children got an opportunity to see the programming and recording room live and were showcased some of the compelling aspects of a profession in the radio industry.

Speaking about the initiative, Mr. Kazutada Kobayashi, President & CEO, Canon India said, “At Canon, we believe that an empowered individual can empower the entire community, including his family, friends, society, village, the nation and the world, at large. We believe that small consistent steps lead to bigger changes and transformations. One of the best ways to empower a nation is to invest in the children –the driving force of a nation. The newest chapter of our initiative ‘Learning Beyond Books’  ensures that the children of our adopted village, not just witness the world outside their horizons but also learn valuable lessons to become responsible citizens.”

“We envision that in 2019 our ‘Learning Beyond Books’ initiative will take a bigger and stronger leap so that our children can aspire more and dream bigger. Along with ‘media and communciations’, we are selecting other themes like ‘Corporate and Health’, ‘Education and Sports, ‘Arts and Entertainment’. With focused, sustainable subjects that enlighten children on the professions they can choose in the future, we also focus on integral and basic issues of living like hygiene, water and energy conservation.”

Commenting about the unique visit to the RED FM office, Mr. Gary Lee, CFO and VP, Canon India, said “The media and communications industry plays a pivotal part in shaping our lives, and further empowers people across the walks of society to express their opinions. At Canon, I work closely with the communications team and hence understand the multitude of opportunities the communication industry can provide to the children. With the newest chapter of ‘Learning Beyond Books’ focusing on the importance of communications industry, we expect the children to become more creative, expressive and confident. We are thankful to the RED FM team for partnering with us to create an engaging session to demonstrate the interesting aspects of radio journalism to the children. Over the years, we have succeeded in impacting several lives, through our CSR initiatives and with our recent efforts, we are confident that we will have more smiling faces across our adopted villages.

Canon’s CSR endeavors are driven by their corporate philosophy of ‘Kyosei’, which mean the ‘spirit of living and working together for the common good’. Education is an intrinsic part of Canon’s ‘4E’ policy of CSR, which focuses on Environment, Education, Eye Care and Empowerment.  The company envisions to make learning an interesting experience and provide the children of the adopted villages with multitude possibilities.

Talking about the collaboration Nisha Narayanan, COO, RED FM said, “At RED FM, we have always striven to associate ourselves with causes that make a difference, and believe that our collaboration with Canon India for ‘Learning Beyond Books’ will help children touch new horizons. RED FM’s endeavour to introduce children to the world of Radio helps them explore their capabilities in the field. As part of this initiative, our RJ’s also share interesting stories about their career to help children become aware of what it entails to be a radio journalist.

Canon India stands in unison when it comes to their commitment to the community, under the aegis of ‘Canon India Involve’. The organization has been involved in various community welfare programs in the past to build progressive self-reliant communities. They are positive that their endeavours will be steps contributing for a better and brighter tomorrow.

About Canon Group

Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)

About Canon India

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 582 towns covering 17,978 PIN codes across India – which comprises of 270 Camera collection points, 16 Camera repair centers, 235 Printer repair centers, 187 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of February 13 , 2019)

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.


Media Contact:

Anu Sharma |9999069083|

Share :