On 16th September 2013, ITC announced that its has tied up with RP Group Hotels & Resorts to manage 5 hotels in India and Dubai, under ITC Hotels’ 5-star ‘WelcomHotel’ brand and the group’s mid-market to upscale ‘Fortune’ brand.

The ‘WelcomHotel’ brand comprises two hotels – WelcomHotel Raviz Resort & Ayurveda Centre Kollam (Kerala), and WelcomHotel Raviz Resort & Ayurveda Centre Kadavu (Calicut, Kerala). These two hotels are committed to creating new benchmarks in hospitality.

On the anvil is Fortune Raviz Calicut and two Fortune Raviz hotels in Dubai. Both Kerala and Dubai possess immense tourism potential as significant inbound and outbound destinations. The tie-up has been firmed up through a Memorandum of Understanding between ITC Hotels and RP Groups Hotels & Resorts. While the two WelcomHotels are already under a management contract and will be flagged off immediately, the three Fortune hotels are a part of the signed MOU and will be launched subsequently. As part of its expansion drive, ITC Hotels proposes to add several managed hotels to its brand portfolio. On the anvil are an ITC super-premium luxury hotel in Mahabalipuram, a WelcomHotel in Jodhpur, Patna and Chandigarh, and more than 30 hotels under the Fortune brand.

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