Alcoholic beverage consumers tend to be novelty seeking, but constant shelling with craft launches and unusual flavors has led consumers to feel that they are loaded with choice, says leading data and Analytics Company.

According to some recent news that more than half (57%) of beer and cider consumers in Asia-Pacific (APAC) find new experiences more exciting than new products also suggests that future success may depend more on finding ways to deliver new “consumption memories” than flooding the market with new products.

Latest reports, states that overloading the consumer with choice has lessened the ‘craft’ concept. Due to this, consumers are shifting toward more immersive, separate, and personalized experiences instead of seeking out expensive novelties. This feeling is revealed in the survey report findings and approving that 46% of consumers in APAC say that marketing buzzwords such as ‘craft’ and ‘artisanal production’ are just an excuse for manufacturers to charge extra for alcoholic beverages.

Research Expert states that, Craft beer may have become too ordinary for its own good and overuse of the word ‘craft’ could lead to a consumer backlash. Consumers do remain open to new consumption experiences and are also making healthier choices. We could easily see the industry reel toward this innovation pillar in the months and years to come.

Indeed, Asia-Pacific consumers are much more likely than global consumers overall to emphasis on health claims when making alcoholic beverage choices. About 51% of APAC consumers say they find health claims to be important when selecting which alcoholic drinks to enjoy versus just 38% of consumers globally, according to leading data and Analytics Company. APAC consumers are expected to say they plan on cutting down on alcohol consumption for health reasons than consumers globally. And about 53% of consumers in the APAC region say they agree that they plan on cutting down on alcohol consumption for health reasons compared to just 37% of consumers globally.

Research Experts conclude that Consumers, especially younger consumers, are increasingly drawn to more healthful food and drink options, and this will influence beer and cider innovation over time. Consumers still want to treat themselves, and we think there are plenty of opportunities for products that target special occasions or are planned to be served with specific meals.”

“To boost sales in a struggling global market, cider and beer makers may have to explore a wider range of innovation opportunities ranging from non-alcoholic products to beer or cider products that offer better portion control and a more unique experience.”

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